Profile: Liu Yunshan: Down-to-earth journalist joins CPC top leadership (9)

（Xinhua）  08:43, December 26, 2012

Moreover, the country's media are under profound changes brought by the rise of the Internet, which Liu depicted as "revolutionary."

Like 500 million other Chinese Internet users, Liu surfs the Internet every day to keep himself updated on the latest news and understand what heated topics the media and the public are discussing online.

"China should never reject any advanced things," Liu has said. "We support the free, orderly and secure flow of information on the Internet."

Trailblazing a path to make China a cultural power is a challenge facing Liu, who in 2010 set forth his thinking on self-consciousness, self-confidence and self-improvement of the Chinese culture, which was commented by some Internet users as a "strategic vision."

He took another bold step to plan the reform of the cultural system to boost China's soft power, a move some saw as difficult as that in the early stages of the reform and opening up in the 1980s.