Profile: Liu Yunshan: Down-to-earth journalist joins CPC top leadership (10)

（Xinhua） 08:43, December 26, 2012

In this file photo taken on Sept. 18, 2011, Liu Yunshan (L, front), then a member of the Political Bureau of the Communist Party of China (CPC) Central Committee, also a member of the Secretariat of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee, does water-saving experiment with elementary school students during a National Science Day campaign at the Moliyuan community of Chaoyang District of Beijing, capital of China. (Xinhua/Liu Weibing)

The reform of the cultural system drove tens of thousands of public cultural institutions and millions of cultural workers to the market, but benefited more people, particularly those living in rural places.

Liu said repeatedly that the development of the cultural sector must be geared to the needs of the people, particularly the masses at the grassroots levels.

Over the past decade, a comprehensive system has been established in the country to provide flourishing cultural creation and production and entertainment to the public.

As a result, every village in China now has access to TV and radio programs, while an increasing number of bookstores have been opened in remote villages, and mobile cinemas been offered to villagers who rarely had chance to see movies.

Liu hardly takes holidays or vacations, as his schedule is always full of work arrangement.
Reading is his favorite hobby after work and he often writes essays in his spare time.

He is well connected with artists and celebrities from the press and the cultural sector.

Liu is married to Li Sufang, who has retired. They have two sons.