IOC Partners Keen to Establish Cooperative Relationship with BOCOG

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Last updated at: (Beijing Time) Wednesday, October 23, 2002

IOC Partners Keen to Establish Cooperative Relationship with BOCOG

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IOC Partners Keen to Establish Cooperative Relationshipwith BOCOG

The International Olympic Committee (IOC) partners are keen to establish a close and cooperative relationship with the Beijing Organizing Committee for the 2008 Olympic Games (BOCOG), Gerhard Heiberg, chairman of the IOC Marketing Commission, said Tuesday in Beijing.

"We're extremely grateful and happy for the dedication of your work and the way you cooperate with the IOC," said Heiberg at Tuesday's meeting with the BOCOG.

"We have high expectations for you and we look forward to continuing the cooperative relationship with you."

Heiberg is heading a 35-member IOC Sponsor Advisory Group (SAG)on a four-day visit to Beijing. The SAG, composed of IOC marketing experts, representatives from IOC sponsors and broadcasting, will also pay visits to the Olympic Green and National Olympic Center.

Six sponsors, including Matsushita, Coca-Cola, Kodak, SchlumbergerSema, Swatch and John Hancock, so far have joined in the IOC's TOP VI program which covers the years from 2004 to 2008.

"Our partners here are also keen to know your preparations," said Heiberg.

The "Olympic Look" project has been kicked off since BOCOG held an Olympic design conference in July and started inviting tenders for the Olympic logo.

"By the end of this year, we will have the Olympic logo and a new emblem of BOCOG," said Jiang Xiaoyu, vice president of BOCOG.

"The Olympic marketing program will be carried out next year," he added.

Heiberg also said the IOC is well aware of the Chinese businesses' enthusiasm in the marketing program of the 2008 Olympics and will help them better get involved in the program.

"We know that the Chinese businesses and industries would like to be involved in the preparations for the 2008 Games, so to understand how the international partners work with IOC and organizing committees will be helpful for them," he said.

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