The Chinese have hit the latest Durex Global Sex Survey by winning the title for having the most sexual partners each, claiming 19.5, far more than the world's average 10.5.

Last year, in a similar Durex survey, Chinese women were found to be the sexiest in men's eyes worldwide.

The year before that, Chinese people were labelled the most faithful lovers, with about 70 per cent saying they had only one sex partner. In Germany, France and the United States, only 11 per cent could say the same.

In two years, Chinese people have changed from being the most loyal lovers to the most amorous. Can this be right?

Condom-maker Durex will be the last to care.

The media here have been gossiping about the subject ever since the findings were published in the Beijing Morning Post on Monday.

People have cast doubts on it and reporters have tried to dig out the truth. Experts have questioned it and Internet users copied and pasted the results around. Some people are calling for Durex to apologize, that the results are an insult.

Businesses need publicity.

The Durex portrait of the Chinese as the most sexually active people might to some extent be embarrassing.

But in fact, whether we are the most loyal lovers or the sexiest women or the most sex-driven people, becoming condom-conscious can certainly do no harm.

Source: China Daily