Internet more important than other media: Netizens

For Chinese Netizens, Internet has outweighed all other media as information source, a latest survey on China's Internet says.

Internet as information source has outweighed all other media, which is of symbolic significance, Guo Liang, an associate researcher with China's Academy of social science writes in a survey on Internet current condition and influence in five cities.

The report says more than 70 percent people, Netizens or non- Netizens regard TV and newspapers as important sources of information. This indicates network has not yet changed structural functions of traditional media in people's life. More non- Netizens reckon TV and newspaper are more important; while more Netizens think books and magazines are more important. This means Netizens and non-Netizens have different orientation towards media use. In other words, people who read more books and magazines are more likely to acquire information through Internet.

According to the report, 79 Percent people surveyed think TV is quite important or very important for getting information, and 75 percent deem newspaper as important as TV. Following TV and newspaper are Internet and books.

About 50 percent think Internet and books are important sources of information; 41 percent regard radio as important source, and only 35 percent take magazines as important sources of information.

By People's Daily Online