SALT LAKE CITY, the United States: When Steven Hawks is tempted by ice cream bars, M&Ms and toffee-covered almonds at the grocery store, he doesn't pass them by. He fills up his shopping cart.

It's the no-diet diet, an approach the Brigham Young University health science professor used to lose 22.5 kilograms and to keep it off for more than five years.

Hawks calls his plan "intuitive eating" and thinks the rest of the country would be better off if people stopped counting calories, started paying attention to hunger pangs and ate whatever they wanted.

As part of intuitive eating, Hawks surrounds himself with unhealthy foods he especially craves. He says having an overabundance of what's taboo helps him lose his desire to gorge.

There is a catch to this no-diet diet, however: Intuitive eaters only eat when they're hungry and stop when they are full.

That means not eating a box of chocolates when you're feeling blue or digging into a big plate of nachos just because everyone else at the table is.

The trade-off is the opportunity to eat whatever your heart desires when you are actually hungry.

For several years his weight fluctuated, until he eventually gave up on being a restrained eater and the weight stayed on.

"You definitely lose weight on a diet, but resisting biological pressures is ultimately doomed," Hawks said.

Several years later and still overweight at a new job at BYU, Hawks decided it was time for a lifestyle change. He stopped feeling guilty about eating salt-and-vinegar potato chips. He also stopped eating when he wasn't hungry.

Slowly and steadily his weight began to drop. Exercise helped.

After watching Hawks lose and keep the weight off for a year and a half, one of his friends tried intuitive eating in January.

But 11 months later, he sometimes eats mint chocolate chip ice cream for dinner, is 16 kilograms lighter and a believer in intuitive eating.

The one thing all diets have in common is that they restrict food, said obesity expert Michael Goran. Ultimately, that's why they usually fail, he said.

Intuitive eating alone won't give anyone six-pack abs, Hawks said, but it will lead to a healthier lifestyle. He still eats junk food and keeps a jar of honey in his office, but only indulges occasionally.

Hawks examined a group of students and found those who were intuitive eaters typically weighed less and had a lower risk of cardiovascular disease than other students.

Source: China Daily