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Home >> Business
UPDATED: 10:33, February 19, 2006
Coca Cola seeks growth through diversifying product line in China
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The yearly financial statement of Coca Cola has shown that the company saw its China business grow 22 percent last year.

Li Xiaojun, vice president of Coca Cola (China) Co. Ltd., ascribed the robust growth to the company's readjusted strategy of diversifying its product lines, especially with the focus on non-carbonated beverages.

Coca Cola, the world's biggest soda supplier, now owns a wide variety of soft drinks in China, ranging from mineral water and fruit juice, to tea and coffee.

Statistics show that the sale of Coca Cola's fruit juice drinks has grown by 64 percent over the previous year, with two local sub-brands, "Meizhiyuan" and "Qoo", grasping 15 percent of the market share.

In addition, the company has taken over Nestles' coffee drinks business in China, in an effort to cater to different people's tastes and drinking preferences.

Currently, Coca Cola has 35 bottled-drink factories, 700 business outlets, and over 7,000 local agents and partners across China.

Entering the mainland market in 1979, Coca Cola has invested more than 1.2 billion U.S. dollars in China. Li said the company is eyeing a new era of business boom by partnering with the 2008 Beijing Olympics.

Source: Xinhua


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