Bottles of Chinese grape wine will for the first time land in duty-free stores in the world's major airports.
Cognac giant Camus, the world's leading duty-free shop operator, signed an agreement with Chinese winemaker Dragon Seal over the weekend in Beijing, vowing to sell the wine in its duty-free outlets distributed at the world's major airports.
Dragon Seal and Osmanthus King, another Chinese wine, will be the only kind on the shelves of Camus' top-grand Chinese wine special area in its globally shops.
Liu Chunmei, general manager of Beijing Dragon Seal Winery, said the cooperation with the high-threshold Camus will help make Dragon Seal wine well-known to the world.
According to Liu, the sales revenue of global duty-free stores at the world's major airports exceeds 20 billion U.S. dollars every year, growing into an important channel for the sale of luxury commodities.
Since last August, Camus President Cyril Camus started the plan to open Chinese wine areas in its duty-free stores in over 20 international airports, such as Paris, Amsterdam, Singapore and Rome.
Currently, Camus has already signed deals with top Chinese white liquor company Moutai and yellow liquor company Gu Yue Long Shan. These liquors are already on Camus store shelves.
Camus said the sales revenues of the Chinese products have reached 250,000 dollars, and the figure is expected to grow rapidly.
Founded in 1910, Dragon Seal is one of China's oldest winemakers. Statistics show that Dragon Seal wine was exported to more than 20 countries and regions last year, with an export volume ranking first in China.
Source: Xinhua