China's Lenovo enters Thai consumer IT market

Lenovo announced on Friday its official launch of consumer digital products into Thai market, based on which the biggest IT state enterprise of China is to expand its share all around the global IT market under the brand " Lenovo."

The first four flagship products from Lenovo to hit Thai market are flash drives, MP3 players, digital cameras and web cameras, which made their debut on a large trade fair in central Bangkok Friday. Liu Hong, assistant vice president of Lenovo group, told Xinhua that this is just the first step of a range of market- expanding efforts Lenovo aims to launch in the following days.

Liu noted that with the landmark acquisition of IBM's PC sector in 2005, Lenovo has acquired an advantageous status on global high-end IT markets, including Thailand, and that the company aims to expand the consumer products market under the brand "Lenovo." Lenovo has authorized I.C.C. International, the biggest distributor in Thailand, as its sole distributor in Thailand, Cambodia and Laos.

Lenovo, founded in 1984, was the first PC manufacturer in China, then under the name "Legend." It now dominates the PC market in China, with a share around 27 percent in recent years.

Source: Xinhua