Apple rolls out new iPod shuffle

Apple Chief Executive Steve Jobs introduces a smaller version of the iPod Shuffle music device to the crowd at an Apple media event at the Yerba Buena Center of the Arts theater in San Francisco, California, September 12, 2006. The device is shown clipped to a shirt pocket to show its relative size. (Xinhua/Reuters Photo)

Apple Chief Executive Steve Jobs introduces a smaller iPod Shuffle music device to the crowd at an Apple media event at the Yerba Buena Center of the Arts theater in San Francisco, California, September 12, 2006. (Xinhua/Reuters Photo)

A redesigned Apple iPod Shuffle (foreground) and new iPod Nanos are introduced to the crowd at the Yerba Buena Center of the Arts theater in San Francisco, California, September 12, 2006. (Xinhua/Reuters Photo)