After May 2003, Taobao website's advertising began to appear on Beijing's subway doors. At that time, it was just one of many shopping websites - people did not predict its impact on today's traditional retail sales, according to a report by China Youth Daily.
According to a survey from Sinomonitor International in 2007, in Wal-Mart, Carrefour and other large stores, there were 15,000 less customers, as compared with the daily average volume, in one store; but 9 million consumers visited Taobao's website on a daily basis. Therefore, is it possible that online shopping is replacing the traditional way of shopping? Results from an online survey (7,115 participants), jointly made by the Social Survey Center of China Youth Daily and the Tencent website, show that 54.4 percent of participants had frequently shopped on the internet over the past year; and 45.4 percent of participants believed that online shopping may replace shopping in plazas to become the shopping "mainstream" for young people. The market analysis in the "Netguide 2008 China Internet Survey Report" reveals that the total expenditure of China's Internet users was 398.8 billion yuan in 2007. This figure is expected to increase to 581.5 billion yuan in 2008.
By People's Daily Online