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Foreign capital magnate covet China's online booking market
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17:29, June 05, 2008

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According to one report, Hotelzon International (hereinafter referred to "Hotelzon") has now begun to provide a series of online and offline travel management solutions in China, such as online hotel reservations, conference venues and car reservations, hotel reservations for exhibitors, travel policy formulation, hotel procurement, travel personnel information management and the data analysis and travel reports. Hotelzon has more than 90,000 signed hotels in the world which provide convenience to those who travel around the global, said Mikko Saavalainen, CEO of Hotelzon on June 3.

Mikko Saavalainen also said that at present, companies and enterprises which operate efficiently and rapidly develop in the Chinese market increasingly recognize that the management of travel costs – the only controllable costs (besides salary) – through a professional third party is a key element related to the companies' effective competition in the Chinese market; and achieving a sustainable development strategy.

2008 is the year of a raging fire in the Chinese online travel booking market. A survey from iResearch shows that the online travel booking market accumulated a revenue of 2.2 billion yuan in 2007; and by 2010 will reach 10 billion yuan. The market will grow five times in three years. The "Netguide2008 China Internet Survey Report" forecasts that the growth of China's online travel and booking market will exceed 70 percent during the 2008 Olympic Games year.

According to the report, Hotelzon was founded in 1972 in Finland, and is Europe's leading corporate online booking company that offers booking services and technology. It is privately owned by the management and investment company Berling Capital Ltd. Company. As early as 1988, Hotelzon developed the first suite of self-service hotel reservations systems, and launched the latest generation of online hotel booking systems in 2003. Its sales revenue reached 257 million euros in 2006.

By People's Daily Online



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