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New opportunities for Chinese cultural industries amidst financial crisis
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14:42, January 12, 2009

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The Sixth New Year Forum of International Cultural Industries China 2009 was held at Peking University on January 10 and 11. More than 100 experts participated discussing topics such as cultural strategy, cultural industries and urban development. The general conclusion was that China's cultural industries will face new opportunities to develop amidst the financial crisis.

Li Wuwei, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, feels that although the financial crisis has impacted China's economic growth, cultural and creative industries such as cinema, television and Internet gaming have continued to grow, far exceeding already the economic growth rate. The financial crisis has provided rare opportunities for cultural industries to develop, for various reasons. First, cultural industries have a high technological element, low environmental pollution factor, high potential for development, low resource consumption and comply with national requirements for the adjustment and improvement of the industrial structure. Second, they comply with national requirements to expand domestic demand and encourage consumption. Third, the financial crisis has impacted China's traditional export-oriented enterprises, but has created opportunities for Chinese cultural industries to "go abroad". Fourth, from the perspective of domestic demand, cultural consumption is a new point of economic growth. Fifth, the development of new media and new cultural domains has also provided favorable conditions for the rapid development of cultural industries.

Zhao Shaohua, Vice Minister of the Ministry of Culture, also believes that when economic crises emerge, the demand for cultural consumption may in fact increase. In recent years, the culture industry has gradually become one of the pillars in industry in many regions. The introduction of a series of national measures to expand domestic demand will also help resolving the financial problems of small and medium-sized cultural enterprises.

By People's Daily Online



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http://english.people.com.cn/90001/90776/6572368.pdf