10 year online game industry starts from a "Legend"
10 year online game industry starts from a "Legend"
15:18, October 21, 2009 
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The Chinese online game industry has been developing for 10 years since Chen Tianqiao, the founder of Shanda Interactive Entertainment Ltd, obtained the domestic licensing rights to "Legend" for 300,000 U.S. dollars from the South Korean game developer Wemade.
At that time, nobody realized how much energy the online game “box” Chen took over would erupt. Ten years later, this industry has already formed a huge industrial chain, which has become the honey pot attracting numerous Internet companies.
At the "Network game's Ten Year Anniversary Summit Forum" on July 23rd, Kou Xiaowei, the vice chief of digital publication bureau of the General Administration of Press and Publication, showed the country's first approval document he signed 10 years ago - to agree "Legend" to publish and operate officially within China, to celebrate ten years’ development of online games in China.
Right now, the annual output value of China's online game industry has soared to 18.38 billion yuan, representing an annual growth rate of 76.6%. It also brings 47.84 billion yuan for the telecommunications and IT industry, surpassing the combined revenue of traditional movies, TV entertainment and audio/video production publication.
Everything here seems prosperous and in systematic order, but is this industry really as gorgeous as it looks? Does the Chinese online game industry, that has undergone ups and downs in the past ten years, look as pure as boiled water?
In early October, China ordered the prohibition of any foreign firms investing in China's online games operation service area, by way of individual ownership, joint capital, cooperative investment and so on. Moreover, any change of operator and content should be examined and approved in advance otherwise it should not start operation. And not long before, 45 network games were ordered to halt operation and 27 online game enterprises were warned, some online game enterprises’ bosses were called in for a warning conversation.
10 years after it was introduced to China, the online games industry which sparks lots of argument, is facing an imperative industrial transformation.
By People's Daily Online
At that time, nobody realized how much energy the online game “box” Chen took over would erupt. Ten years later, this industry has already formed a huge industrial chain, which has become the honey pot attracting numerous Internet companies.
At the "Network game's Ten Year Anniversary Summit Forum" on July 23rd, Kou Xiaowei, the vice chief of digital publication bureau of the General Administration of Press and Publication, showed the country's first approval document he signed 10 years ago - to agree "Legend" to publish and operate officially within China, to celebrate ten years’ development of online games in China.
Right now, the annual output value of China's online game industry has soared to 18.38 billion yuan, representing an annual growth rate of 76.6%. It also brings 47.84 billion yuan for the telecommunications and IT industry, surpassing the combined revenue of traditional movies, TV entertainment and audio/video production publication.
Everything here seems prosperous and in systematic order, but is this industry really as gorgeous as it looks? Does the Chinese online game industry, that has undergone ups and downs in the past ten years, look as pure as boiled water?
In early October, China ordered the prohibition of any foreign firms investing in China's online games operation service area, by way of individual ownership, joint capital, cooperative investment and so on. Moreover, any change of operator and content should be examined and approved in advance otherwise it should not start operation. And not long before, 45 network games were ordered to halt operation and 27 online game enterprises were warned, some online game enterprises’ bosses were called in for a warning conversation.
10 years after it was introduced to China, the online games industry which sparks lots of argument, is facing an imperative industrial transformation.
By People's Daily Online
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http://english.people.com.cn/90001/90776/6789881.pdf