A senior Communist Party of China (CPC) official has stressed the need to "enhance the cohesion and appeal of the socialist ideology" and ensure the public's "basic cultural rights" partly by promoting the free opening of museums and memorials to the masses.
The Party should enthusiastically explore effective ways of using socialist core values to lead the current social and ideological trends, Li Changchun, a member of the Standing Committee of the CPC Central Committee Political Bureau, said recently during talks with CPC publicity officials, government officials and scholars in Beijing and Tianjin.
The country should gear up for the reform of the cultural system to meet the masses' increasing demand for cultural consumption, Li said.
A public cultural service system should be built and the grass roots' cultural infrastructure construction should be strengthened to guarantee the people's basic cultural rights, Li said.
He ordered that the cultural industry should be "vigorously developed" to achieve prosperity of the cultural market and satisfy people's diverse needs.
"Cultural innovation should be enhanced. New and high technologies should be resorted to advance modes of cultural production and cultivate new cultural fields," Li said, adding that the Internet's cultural construction and regulation should be boosted for a sound online environment.
A cultural "go global" strategy should be strengthened to expand the export of cultural products and services and enhance the nation's "soft power", he said.
The official said various "publicity brigades" would go among the public, mass media and the Internet would be used, and lectures would be held, to spread to the public the spirit of the 17th CPC National Congress.
Source: Xinhua
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