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China's mobile phone game market may reach 20 billion yuan by 2010
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15:57, March 03, 2008

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Professor Yang Jianzheng has long been engaged in e-commerce research at the Shanghai Institute of Technology. He recently pointed out in "The 2008 Report on Development of Advanced Technology" that with the support of mobile payments mobile e-commerce will provide personal information services, banking, business, shopping and entertainment. The era of mobile e-commerce has quietly emerged; and it is predicted that China's mobile phone game market will reach 20 billion yuan in 2010.

After going through a period of adjustment from 2002 to 2004, China's e-commerce gradually stepped onto a track of practical development in 2005. It developed the fastest between 2006 and 2007.

In the next 2 or 3 years, one-third of the 500 million Chinese mobile phone users will upgrade to high-end mobile phones loaded with games. It is expected that by 2010, users of mobile phone game in China will reach between 150- 200 million. Based on the average annual consumption of 120 yuan per person, the annual scale of the mobile phone game market will break 20 billion RMB.

By People's Daily Online



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