The tourism promotional slogan and logo of the 2010 Shanghai World Expo were unveiled during a global announcement ceremony at the Shanghai World Financial Center on November 17.
The slogan is 'Shanghai China More Discovery More Experience.' The logo is comprised of a traditional Chinese 'sea wave' pattern in a blue color, the Chinese characters 'Shang' and 'Hai' in the cursive style of calligraphy, the Arabic numerals '2010' for the year when the World Expo will be held and the English word 'Shanghai' for the city where the World Expo will take place.

A showgirl shows the logo.Shanghai has already confirmed 30 travel routes for the 'Tour of World Expo.'
By People's Daily Online