By the end of 2008, there were already over 640 million mobile phone users in China, and the number of users who access the Internet via mobile phone already exceeded 117.6 million, according to the Research Report on Behavior of Internet Access via Mobile Phone released by the China Internet Network Information Center (CNNIC) on February 18 in Beijing. Those born in the eighties became the main group who accessed the Internet via mobile phones, and entertainment applications had become the mainstream.

The report shows that as the penetration rate of mobile phones increases year after year, the mobile Internet has shown a trend of quickly catching up with traditional Internet in terms of user scale. The eighties generation who prefer anything fresh and new have become the main users of mobile Internet, accounting for 70.8 percent of total mobile Internet users.

Currently, male clients still makes up a large proportion of mobile Internet users, accounting for 74.6 percent of the total. However, the percentage of female users is increasing year by year, and it is expected that the male-female ratio will be basically balanced within five years. The access frequency of Internet users via mobile phones in China is growing steadily, and the proportion of users who access the Internet via mobile phone more than once a day has reached 34 percent. This trend will be maintained for a long time leading to a higher frequency of mobile Internet usage.

The survey shows that entertainment applications are the main choice among mobile Internet users. Mobile music has maintained a relatively high application rate, with around 6.6 million active users. Mobile TV and mobile blogs are also winning increasing popularity among mobile netizens, with around 2.5 million active users. Products regarding commerce and learning are rapidly developing as well, especially the mobile WAP mailbox service which has already attracted around 4.8 million active users.

In addition, impacted by the commercial use of 3G, some traditional large-sized Internet enterprises have started to enter the mobile Internet market, exerting a greater influence on the original structure of the industry chain. The advantageous market for mobile Internet companies still lies in technology-oriented fields, including mobile reading and mobile TV.

By People's Daily Online