New gov't guideline welcomed by Chinese film industry: experts

20:32, January 26, 2010      

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Chinese experts said Tuesday a new State Council guideline aimed at boosting the film industry in China showed the central government had realized the industry's importance and potential in driving economic growth.

Yin Hong, a professor of film and TV communication at Tsinghua University in Beijing, told Xinhua the government was attaching greater importance to the industry as it was the first time the State Council, China's Cabinet, had put forward detailed plans to develop the industry.

The State Council made public a guideline on its website Monday putting forth 10 initiatives to spur growth in the film sector, encouraging production firms to seek diversified financing channels, such as going public or issuing bonds.

The document urged relevant authorities to draft or improve laws and regulations for further scrutiny of film screenings and circulation of films on the Internet. Measures to prevent smuggling and piracy would also be enhanced, it said.

It also promised support for building digital cinemas in urban areas and digitalized projection of films in the countryside, and called for innovation and increased international influence.

Yin said the guideline "pointed out the direction for the overall reform of China's cultural industry."

He said the film sector was highlighted because it had developed better than many other culture sectors.

Film director Yin Li hailed the document as a policy "just in time" because China's film industry had been developing at full speed, both in terms of quantity and quality.

China's box office in 2009 topped a record 6.2 billion yuan (908 million U.S. dollars).

However, Yin Li said development was still unbalanced between eastern and western regions, and between cities and the countryside.

He said the guideline's proposal to expand the market would help in construction of cinemas in medium and small-sized cities and attract more investors to central and western regions.

China has about seven movie screens for every 1 million people, compared with 130 per million in the United States.

Source: Xinhua
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