Surveys indicate that multinational companies confront 'bottle neck' in their endeavors to expand influence on China's market.
A research report, the 2007 Most Influential Multinational Companies in China, shows the general Chinese public has shifted their attention from the businesses' capability in handling breaking public crisis to social responsibilities these companies have assumed and the contributions they have done to the community in their assessment of the performance conducted by multinationals in China.
The survey randomly conducted covers four cities with 420 directing managers as subjects. It has conveyed a clear idea that the public has attached their preference more to those companies building 'a good citizen' image in the community, and that the repulsive practices like monopoly and shifting or disguising pollution will have aroused the public indignation.
To attract public attention and enjoy a solid profit in China's market, the multinational businesses are facing the biggest ever challenges in nowadays China.
By People's Daily Online
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