In recent days, the large-scale survey "China in the eyes of the world " was released in Beijing. The main recipients of the survey are foreigners who came to China during the Olympic Games. A detailed questionnaire on their impression of China and their awareness of Chinese culture, the Olympic experience, as well as impression of China's economy and so on is given to the recipients. The survey involved recipients from more than 20 countries in Europe, North America, Asia, Africa, Latin America and Australia. Survey results show that through Beijing Olympic Games, people from all over the world not only deepened the understanding of China, but were full of expectation for the future development of China.
Most of the foreigners not only praise China's economy at present, but also are very optimistic about China's future economic development. More than 60% of foreigners think China will become the world's largest economy in next 20 years.
A high proportion of foreign respondents used to have very limited knowledge of China's present development. During the Olympics, foreigners who came to China greatly changed their perception of Chinese economy, particularly in people's living standards and economic development level. Foreigners did not expect China to have achieved so much. China's economic development is so impressive that after foreigners came to China, various indicators of their evaluation of China's economy saw obvious increase.
China's economic development leads to a substantial rise in China's brand awareness, and China's brand culture made rapid integration into the world. The results of this survey show that Lenovo, China Mobile and other Chinese brands are well known among foreigners and the awareness of these two brands reached 58% and 52%. As China's fast-moving consumer goods brand, Yili has won 14% of awareness in foreigners through its Olympic sponsor marketing strategy which is relatively high. During the Olympics, Li Ning, as one of those who made most prominent marketing performance, ranked at the forefront of the investigation of the "most impressive brand during the Olympics". This shows that the Li Ning brand uses small awareness-winning costs but made relatively big impression, which is inseparable from Li Ning's personal influence and the impact of the Olympics on brand awareness.
It is worth noting that although China's economy has grown rapidly, 64% of foreign respondents believe that China's economic development comes at a cost, such as environmental problems. China's environmental protection efforts have been recognized, though there is still a long way to go to gain wide acceptance. Of the comparative survey on the same issue, Chinese people show a much more optimistic view of the country's economic development. 60% of the respondents think that China's economic development is a sustainable, healthy and rapid development.
By People's Daily Online
|
Comment
Tell A Friend
Print Format
Save Article