China's cartoon and animation industry has developed rapidly in the past 30 years, but it needs more to catch up with advanced countries, said experts at a forum held in Hangzhou yesterday.
Animation art is found almost everywhere, in technological applications, product demonstrations and commercial promotions, said Wang Ying, general manager of CCTV Animation.
Imaginative power plays a key role in the prosperity of the cartoon and animation industry, he said. "Imaginative power should be applied not only in artistic creation of animation, but in the industry's operations too."
Only with imaginative power can industrial operations become a reality, Wang Ying said, citing the example of the Disney World. "Without imaginative power, Disney World wouldn't exist."
To play up the role of imaginative power in industrialization of cartoons and animations, he said, "Imaginative power applied in artistic creation is a gorgeous leather, and that used in industrial operation is the flying wings."
Echoing the same view, Wang Jing, CEO of Great Dreams Cartoon Corporation, said China has latecomer advantages in promoting industrialization and cross-industry development of cartoons and animations.
He said in contrast to European and American countries, China's creativity industry grows simultaneously with its agriculture, manufacturer and digital new media, making industrialization and cross-industry operations much easier.
To boost industrial operation of China's cartoon and animation industry, both reorganization of enterprises and a revamp of the industry are essential, said Wei Lai, president of Beijing-based China Cartoon Century.
Reorganizing enterprises includes integration of talents, resources, channels and capital, said Wei.
In terms of an industry-wide revamp, he said, it is necessary to integrate resources of advantaged brands, enhance cross-industry alliance and partnership, resort to powerful venture capitals, and swiftly form industry clusters.
To further promote the development of China's cartoon and animation industry, more efforts should be put in education, conferences and international exchange of experts and artists, said Vesna Dovnikovic, secretary-general of the International Animated Film Association.
Source: China Daily
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