The Hong Kong Tourism Board (HKTB) on Thursday launches its "Meetings and Exhibitions Hong Kong" (MEHK) office, as the first step in a series of measures to ensure that Hong Kong stays ahead of the competition in the global MICE (meeting, incentive, conference and exhibition) sector.
In its 2008-09 budget, the Hong Kong government has earmarked an additional 150 million HK dollars for the HKTB to strengthen its MICE promotions over the next five years.
HKTB Chairman James Tien said, "We believe this is the time we must ramp up our effort to maintain our market share and keep our business strong, as we face an economic challenge of a lifetime."
"Working in concerted effort with the Government and trade partners, we will launch targeted promotions in high-potential markets, cultivate new business contacts and build awareness of Hong Kong's MICE brand, so that we can lessen the impact of the downturn and be ready to make a head start when the climate is right," Tien said.
Yvonne Choi, the Permanent Secretary for Commerce and Economic Development, said Hong Kong is well-positioned to be a popular destination for MICE events, with its prime location, world-class infrastructure, sophisticated services sector and proximity to the Chinese mainland.
"We are also a safe city with a sound legal system and a level-playing field for business. Importantly, visitors from over 170 countries enjoy visa-free entry to Hong Kong," she added.
The MEHK office will consist of three teams to offer dedicated services for the Meetings and Incentives, the Conventions and the Exhibitions segment respectively. The MEHK office will also appoint marketing representatives in high-potential markets, such as the Chinese mainland, India, South Korea, Japan, the United Kingdom and the United States.
Source: Xinhua
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