China's press and publication regulator encouraged the country's major media to largely broaden its financing channels, in order to achieve a more prosperous development.
Liu Binjie, the minister of General Administration of Press and Publication (GAPP), Thursday told a TV talk show program that Chinese media should now focus on setting a new financing model, which is key to the ongoing reform in the industry.
According to Liu, the output of China's press and publication industry in 2008 is expected to achieve 850 billion yuan (about 124 billion U.S. dollars), equal to the whole revenue of the automobile industry.
"But its contribution to the nation's GDP is small, compared with other countries. The output of media in United States, for example, occupies 33 percent in national GDP, much higher than its aerospace or automobile industry," Liu said.
"Chinese media industry's GDP proportion is far from our expectation for its future development," Liu added.
He called for all major media to collect social capitals by getting listed on the stock market, or cooperating with some state-owned enterprises, such as China National Petroleum Corporation. "Only in this way, it can solve the problem of lacking continuous investment."
They could also usher in some private enterprises, which always have good marketing sense and high capability of crisis management, Liu added.
Source: Xinhua
|
Comment
Tell A Friend
Print Format
Save Article