On April 23, the Silk Street Pearl Market started to give out consumer coupons with a total face value of 20 million yuan. Domestic and foreign tourists in Beijing can get the coupons at five-star hotels, travel agencies and airlines.
According to Wang Zili, general manager of the Silk Street Pearl Market, since the outbreak of the financial crisis, although the total consumer flow of the market has not experienced a sharp decrease, the average amount spent by each tourist has diminished noticeably.
In order to boost spending, the Silk Street Pearl Market printed consumer coupons, most of which will be distributed via front desks of five-star hotels, tour guides of travel agencies and airlines. In terms of face value, the consumer vouchers are divided into two types—50 yuan notes and 100 yuan notes. Customers can use them on all floors of the market as cash equivalent after bargaining. Insufficient amounts can be made up with cash, but change will not be given in cash. At the same time, discount vouchers for various stores were also distributed to tourists, allowing tourists to enjoy 5 to 30 percent discount after bargaining.
The consumer vouchers, with a total face value of 20 million yuan, as well as the 80-million-yuan rent refunded to commercial tenants came from the 100-million-yuan special fund for intellectual property rights protection established by the market.
By People's Daily Online
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