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Brazil, India top list of green consumers in survey
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08:39, May 08, 2008

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Consumers in Brazil and India are most friendly to the environment, while those of the United States are the worst in terms of leaving impact on the earth, according to a survey released in Canada Wednesday.

The study, which was done by the National Geographic Society and polling firm GlobeScan, measured consumer habits and how they affect the environment in different countries. Respondents were asked about questions in four categories: energy, transportation, travel and consumer goods. Each person was awarded a score out of 100 based on their environmental footprint.

The results showed that Brazil and India top the list with 60 points for both, followed by China with 56.1 points. The United States is the last on the list, scoring only 44.9 points, preceded by Canada with 48.5 points.

The Greendex shows a meaningful look at how consumers across the globe are behaving. It is different from others that grade countries according to the environmental track record of their governments, companies and industry practices, because it focuses on the habits of individual consumers, said Terry Garcia, National Geographic's executive vice president of Mission Programs, in a news release.

The study found that consumers in developing nations feel more responsible for environmental problems than those in developed countries. They also felt most strongly that global warming will harm their way of life during their lifetime, and want to do something about it.

By contrast, consumers in developed countries, who although have more environmentally friendly options to choose from, often do not make those choices, the report states.

Source:Xinhua



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