U.N. Secretary-General Ban Ki-moon on Saturday launched the "WMD-WeMustDisarm" campaign, beginning the 100-day countdown to the 2009 United Nations International Day of Peace, which focuses on nuclear disarmament and non-proliferation this year.

Over the next 100 days leading up to the International Day, observed annually on Sept. 21, Ban and other senior officials will raise awareness of the need to eliminate nuclear weapons by issuing a daily message via Twitter, Facebook, MySpace, email and radio, urging the world to disarm.

The U.N. secretary-general is taking the lead by issuing the first 10 'tweets' of the campaign.

"Over the next 100 days, the United Nations and our partners around the world will work to raise awareness of the true costs and dangers of nuclear weapons," Ban said in a message to mark the start of the countdown.

"Unless we vigorously work for nuclear disarmament and non-proliferation, we will continue to face threats from existing nuclear weapons, as well as additional risks that more states, even terrorists, might acquire and deploy such weapons, potentially annihilating millions of people," he said.

Joining him in promoting the campaign is U.N. Messenger of Peace and Academy Award-winning actor and producer Michael Douglas, who has championed the cause of disarmament for the U.N. since 1998.

Rainn Wilson, a featured actor in the American TV comedy "The Office" who has more than 800,000 followers on Twitter, is also supporting the campaign.

The International Day of Peace was established by the U.N. General Assembly in 1981 as a day of global ceasefire and non-violence.

Ban said that "As we observe the International Day of Peace with world leaders gathered in New York for the 64th session of the United Nations General Assembly, I will proclaim one strong, simple message: We Must Disarm!"

Source: Xinhua