Fujitsu Ltd plans to work with more local companies to increase its China sales from 3 to 10 percent of the global total by 2010.
Haruhito Takeda, vice-chairman and general manager of Fujitsu China, said the company has grown 25 percent annually since 2001. The largest Japanese technology services company booked sales of $43.22 billion for the 2006 fiscal year ending March.
Fujitsu's growth rate in China is four times its global average and high compared with other multinationals in the world's fastest-growing major economy. The firm plans to bring in local companies as global stakeholders to build its market share, said Takeda.
"We cannot become a major player just on organic growth," said Takeda, who's been at the helm of Fujitsu China for more than a decade.
Hiroaki Kurokawa, president of Fujitsu Ltd, said in the firm's annual report that Japanese companies are its focus in China and the Asia-Pacific region.
However, he said that in the future Fujitsu will "work to grow (its) business with indigenous companies".
Fujitsu showcased its latest technologies, including the popular radio frequency ID, electronic paper and palm print identification, in Beijing last week.
But Takeda said the move was more about winning local stakeholders to develop the new technologies than convincing customers.
He said China used to be considered a developing market, so Japanese firms preferred to launch their best products in Japan, the United States or Europe.
However, he said in areas like information technology, China has become a major global player - and cracking the local market can bring international success due to its size.
"We do not intend to keep these technologies to ourselves - we're trying to find local partners to develop them with," said Takeda, adding technology licensing or joint ventures were possibilities.
Fujitsu's approach to China has been aggressive compared with other Japanese companies.
"Some may think our aggressive strategy in China is a gamble with many challenges. But we believe that if we don't bet on the Chinese market we could lose more," said Takeda.
Fujitsu is trying to bring synergy to its 39 Chinese subsidiaries as it looks to more partnership with local companies, while Takeda has begun reporting directly to the company's president.
Source: China Daily
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