"2007 China Vehicle (bus) digital mobile TV development Blue Book" was released impressively in Beijing on November 2, 2007.
A number of key market data of China Vehicle television industry in 2007 disclosed to the public for the first time, the first audio-visual media of China urban public transport - TOWONA with the greatest market share and strong momentum of development, has been assessed to the indisputable leader of the entire industry.
The Blue Book jointly issued by CCID, CTR market research, Nielsen Media Research, Rand-US media companies, is the most authoritative and most comprehensive special report since the industrialization of the car (bus) digital mobile TV operation.
Based on an objective and impartial third-party position, the blue paper conducted an in-depth analysis of mobile TV industry in accordance with research data, and providing professional guidance for the rapid development of the mobile TV industry chain on all aspects.
The report showed that, fierce competition will bring the survival of the fittest. At present, TOWONA is the leader of mobile TV market. Of which, in addition to the Oriental Pearl, Beijing media is still local media, guarding Shanghai and Beijing.
TOWONA, Chinese Television media, Bus Online expanded to a national level. In this expansion process, the most rapid expansion of TOWONA is eye-catching.
Survey data show that since 2003 , TOWONA has already covered domestic 33 large cities, a total of 50,000 buses, 80,000 screens, the daily ratings cover of urban population has reached 200 million passengers, from a regional advertising media successed into a national media group, a leader in bus mobile TV. It is learned that TOWONA has already become the first audio-visual media of China's urban public transport.
It is understood that, in addition to the market development, expansion achieved great success, TOWONA has made important contribution to the industry development bottleneck, such as the breakthrough of technology, profit model and content.
TOWONA basically solved the problem of screen snowflakes, ghosting, flashing, and other phenomena, showing clearly, acceptance and stability in the analog TV transmission times with digital TV transmission wirelessly at the technical level.
In programming, TOWONA featured with "visual impact, terse and forceful, timely and practical, reasonable schedule" and 5-10 minutes for a program , spots advertising may at any time , customers can choose advertising frequency, advertisers reach the effects of advertising with full guarantees . In addition, TOWONA strictly control advertising volume within 20%, effectively enhancing the content of the program.
In business strategy, TOWONA took the lead in launching the theory "dissemination of the whole effect" ,the theory not only for the company to find a theoretical framework and communication strategy support system, and further enable the industry to understand that the spread effect of new media of the bus mobile TV ,with the unanimous respect of the industry.
In addition, as China largest mobile TV operators, the development of TOWONA has been gained tremendous recognition of the market and investors. In 2006, Cathay Pacific wealth Fund, Ding Hui venture capital , Walden International Fund, and other international Fund as well as the top risk investors invested nearly 50 million US dollars, and laid a solid foundation of the brands structure and cross-regional media platform for TOWONA.
The release of important data in the Blue Book is an authoritative recognition and accreditation for the achievement of TOWONA . TOWONA defended the country's first mobile television media status with undisputed solid strength, and there is no doubt of China largest mobile TV Media Group.
By People's Daily Online
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