The China National Tourism Administration (CNTA) recently disclosed that the China rural tourism development outline (2009-2015) is currently being compiled. The outline proposes that the rural tourism industry achieves the goals of receiving over 800 million tourists, grossing more than 120 billion yuan in tourism revenue, and directly and indirectly employing 10 million and 40 million personnel respectively, by 2015.
It is estimated that in 2008, China's rural tourism industry received over 400 million tourists and rural tourism revenue exceeded 60 billion yuan, accounting for about 23 percent and eight percent of China's total received tourists and total tourism revenue respectively.
In the future, rural tourism will become an important driving force to promote the development of rural industries, increase farmers' income and develop a harmonious rural society. It will become a new growth point in the development of the tourism industry.
Rural tourism is an important part of China's tourism industry and a significant support to promote the development of tourism industry. It is also of vital importance in boosting domestic demand, ensuring economic growth and adjusting industrial structure.
Wang Zhifa, vice director of China's National Tourism Administration, emphasized that effectively guaranteeing farmers' rights and interests is the most fundamental and important principle for developing rural tourism. Measures such as allowing farmers to purchase shares and guiding farmers to organize tourism associations or tourism alliances should be adopted to guarantee farmers' participation in decision-making and management, and ensure that farmers benefit from increased employment and higher income.
By People's Daily Online
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