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Struggling U.S. newspapers look for "online" ways |
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08:13, May 06, 2009 |
U.S. publishers are mulling survival tactics at a time when readers increasingly favor web based news.
Given the fact that readers now trust the information they get online than news from old-line newspapers, publishers are playing with the idea of charging readers for news on the Web. Some newspapers are even looking for chances to extract money from powerful aggregators such as Google News, which link to their articles.
According to a survey conducted by the London-based TNS marketing group recently, readers prefer online news because it is more up-to-date than print. More sources of news are available at the click of a mouse. And almost always there are deeper dives that can be done into subject areas that are briefed online.
Online advertising is seen as a potential savior in some newsrooms although it currently accounts for less than 15 percent of revenue at most U.S. dailies.
Another proposal gaining currency is selling digital subscriptions through electronic readers similar to Amazon's popular Kindle -- which is designed for electronic books.
Source: Xinhua/Agencies
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