Nike seeks China's lower-tier cities expansion in biggest overseas market (2)

"We continue to be seeking to be the number one in China, it's an exciting, energetic growth market for us, and continue to grow to make a big growth story and represents more and more as a percentage total outside the united States, so we'll continue to push our brand to be the number one in China, not only basketball fanatics, just overall participating of world sports, and connecting with the Nike brand around the world," he added.

Talking about the World Basketball Festival, Denson expects to make the event a biannual activity.

"We're looking forward to bring the festival to life every two years as the world prepares for some great tournaments like world championships of basketball or the Olympics, those big two global tournaments. It's an opportunity to unite both Jordan brand, converse brand as well as Nike brand, to create something different, something special," he said.

Denson did not rule out the possibility to stage the festival outside the United States.

"I think there is the potential something we will consider to bring it (basketball festival) abroad as you think about what this represents with the five teams we brought here, China, France, Porto Rico, Brazil, USA. The idea you can take this concept abroad, it's something very exciting about to anticipate the opportunity to do it," said Denson.Source:Xinhua
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