Mercedes-Benz Friday announced that they will end their 11-year sponsorship of men's tennis when its current deal with the ATP Tour expires at the end of 2008.
The company said in a statement it wanted to shift the focus of its marketing activities to golf, horse riding and soccer, as well as fashion and lifestyle.
The ATP said in a separate statement it was in discussions with a number of potential new sponsorship partners.
The men's tour will undergo significant changes from the start of 2009, with new tournaments, mandatory player participation and record prize money, it added.
Source: Xinhua
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