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Global tech players must rethink China strategy (3) |
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17:03, August 15, 2007 |
Motorola and Nokia quickly identified what Chinese consumers wanted and could afford, and now develop mobile phones that span the entire price range. Together, they now capture over 50 percent of all mobile phone sales in China.
Other global manufacturers hoping to follow in their footsteps must go under a major mindset shift to make the necessary transition from "Made in China" to "Designed in China, for China".
Those companies who do not quickly take steps to produce the mid-range products currently in demand will be left behind in the world''s most important emerging market. From there, it will be much harder to defend global market share against the rising tide of Chinese hi-tech goods.
Ingo Beyer von Morgenstern is a Shanghai-based director at McKinsey & Company. Paul Gao is a partner at McKinsey''s Shanghai office
Source:China Daily
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