Attendance should not be taken as the sole indicator of Hong Kong Disneyland's performance, an official of the theme park has said in an interview with Xinhua.
The Hong Kong Disneyland Resort "comprises various operations" and "many are the factors essential to our success," said Wayne Leung, a specialist of the theme park's Publicity Department.
She added that the park planned to enhance guest experience by improving its products and services and diversifying its offers. The performance of the resort as a whole could be helped too, said Leung.
The project, a joint venture between the Hong Kong Special Administrative Region government and the Walt Disney Company, has been facing criticism for its unwillingness to announce attendance figures, which local media reports said could be lower than expected.
The park saw many visitors but were not crowded in the several days since Oct. 1, when a seven-day National Day holiday began in the mainland. Tourists queuing at the park generally waited for less than 10 minutes for each of the attractions.
Disneyland said it received good guest satisfaction ratings on its ongoing Haunted Halloween event, which the visitors can experience during the National Day holiday.
The park was one of the smallest among Disneyland theme parks around the world.
The Hong Kong Disneyland, which first opened in September 2005, added three new attractions in 2006 and one in this year. Another major new attraction, "it's a small world," is scheduled to open in the first half of 2008.
"The scope and pace of any future expansion will be decided based on market demand, guest feedback and other considerations," Leung said, adding the introduction of new attractions was only one of the ways to boost guest experience.
"We will continue to explore other enhancement plans such as improvement on existing attractions and creation of special events, " she said, "the understanding that Hong Kong Disneyland will keep up the momentum of developing the park to enrich guest experience has been well established."
Source: Xinhua
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