Software giant Microsoft announced on Monday it is seeking help from Sun Microsystems to increase search traffic.
Under the deal, Sun Microsystems will promote a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web surfers as they download Sun's Java software, which is required to view some Web sites.
The toolbar has a built-in box for queries to Microsoft's Live Search and buttons that give people access to MSN content.
Through the agreement with Microsoft, computer users installing the Java software will be able to check a box to get the MSN toolbar, too.
The move is expected to enable Microsoft to better compete with Google and Yahoo in the Web search market.
"We need to provide more volume to our advertisers," said Angus Norton, a senior director in Microsoft's Live Search group. Source: Xinhua
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