Advanced Micro Devices (AMD) released its latest quad-core microprocessor Monday for the desktop PC market.
In addition to the new processor, AMD also unveiled an all-in-one bundle of silicon components for desktop PCs, dubbed Spider.
The Spider platform pairs AMD's Phenom processor with an ATI Radeon HD 3800 graphics accelerator and a so-called chipset that supports key PC functions, representing the first tangible product to come out of AMD's 5.4 billion U.S. dollars acquisition of the Canadian graphics firm ATI in 2006.
"It's a good example of the integration of AMD and ATI," an AMD spokesperson said. "It's one of our first platform launches that includes all the components from both companies."
With the holiday shopping season about to begin, AMD is aiming its Spider package at video gamers and other consumers who make up the so-called enthusiast market for desktop PCs. According to AMD, the new technology offers improvements in performance and energy-efficiency, as well as the ability to build up by adding up to four graphics cards in one desktop PC.
Despite the technological advances AMD new products however have, the various pieces of AMD's Spider package each face tough competition.
ATI's latest graphics chips, for instance, are considered a good value, but many of the most discriminating video gamers are partial to Nvidia's new G8 family of graphics processors.
And Intel is slated to release chips based on a new microarchitecture in 2008.
Source: Xinhua/Agencies
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