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Sony says PS3 holiday sales boosts Blu-ray video
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15:36, January 07, 2008

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PlayStation 3 game machine sales during the key holiday season in North America totaled 1.2 million, giving the company's Blu-ray video a leg up on its competition because PS3 also works as a Blu-ray player.

Competition is also fierce between the video formats Blu-ray and HD DVD, which was developed by Toshiba Corp. Although both deliver better image quality than the DVDs more common today, one is expected to emerge the winner.

"The strong PS3 sales ... establish Blu-ray's dominant position as the high-definition medium of choice for games and movies," Jack Tretton, president and chief executive of Sony Computer Entertainment America, said in a statement.

Sony Computer Entertainment, the Japanese electronics and entertainment company's game unit, said 1.4 million PlayStation Portables sold in North America between Nov. 23 and Dec. 31, the holiday shopping period. Including sales of 1.3 million for PlayStation 2, PS3's predecessor, retail sales of the three PlayStation machines reached more than 3.9 million in North America in the period, Tokyo-based Sony said.

Attracting movie studios to the winning format for DVDs will be critical to helping that format spread. The HD DVD movie format took a potentially fatal blow Friday with Warner Bros. Entertainment's announcement that it soon will releases movies only in Blu-ray.

Only two major U.S. studios now favor HD DVD — Viacom's Paramount Pictures, which also owns DreamWorks SKG, and Universal Pictures, a unit of General Electric.

If Blu-ray wins out, Sony can expect more sales of Blu-ray recorders and high-definition flat-panel TVs, as well as PlayStation 3.

Source:Xinhua/Agencies




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