Adobe has developed a software named AIR which will allow any comany with a website to inhabit a permanent spot on people's desktops, media reported Monday.
It also reduces the wait time for downloading images and data, because the desktop is constantly updated while the computer is online.
Adobe says AIR runs on any operating system. It's a more powerful version of widgets, the customizable little web pullouts often provided by third parties like Google Inc.
The AIR application removes any kind of go-between, giving companies a direct, constant and versatile link to the consumer, said Adrian Ludwig, a spokesman for Adobe.
"The browser was in the way and the widget, in some instances, was in the way," Ludwig said. "It's the willingness to let the brand of the person providing the application to take front and center."
EBay, Nasdaq Stock Market Inc., Time Warner Inc.'s AOL, Nickelodeon and Salesforce.com Inc., have created downloadable, desktop versions of their websites using AIR.
Source:Xinhua/Agencies
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