Apple Inc. on Tuesday took the wrap off a new line of its desktop computers with highlight on their cheaper prices in a reflection of the current economic condition.
The new line of iMac includes a 24-inch product starting at 1,499 U.S. dollars, which Apple said is priced more affordably than ever before.
For the same price as its previous generation 20-inch iMac, the new flagship 24-inch iMac delivers a 30-percent larger display, twice the memory and twice the storage, the company said.
Apple also introduced two new models of Mac mini, its tiny desktop computer. One of them is priced at 599 dollars.
The Mac mini has been updated with better graphic performance and higher energy efficiency, drawing less than 13 watts of power when idle.
"The Mac mini is not only our most affordable Mac, it's also the world's most energy efficient desktop computer," Tim Cook, Apple's chief operating officer, said in a statement.
The company also unveiled updates to its high-end Mac Pro desktop computer. The two new models, starting at 2,499 dollars, use Intel "Nehalem" Xeon processors and a next-generation system architecture to deliver up to twice the performance of the previous generation system.
"The new Mac Pro is a significant upgrade and starts at 300 dollars less than before," Philip Schiller, Apple's senior vice president of worldwide product marketing, said in a statement.
Source:Xinhua