China's online game market revenue is expected to hit 24 to 27 billion yuan (3.5 to 3.9 billion U.S. dollars) this year, surpassing the previous forecast of 20 billion yuan. Created-in-China online games have entered gaming market in over 20 countries and regions including North America, Europe and Japan.
Today, created-in-China has become a hot word in the Chinese online gaming industry and a new favorite in overseas markets.
The cultural values behind the games decide if they will achieve success or not. Using classical Chinese ink paintings to depict beautiful Chinese scenery, Tianxia2 and Shushan Online are very popular in overseas markets.
Starting from 2007, China's gaming export companies began to detect national elements in originality and design. And the Beijing Olympic Games in 2008 became an opportunity for them to expand to overseas markets.
By People's Daily Online
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