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UN calls upon more commercial media to reduce HIV stigma in China |
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08:01, August 03, 2007 |
The United Nations Development Programme (UNDP) has called on China''s commercial media and other private businesses to do more to combat HIV-related stigma and discrimination in China.
"In order to break the stifling cycle of stigma and discrimination associated with HIV/AIDS, the influence of commercial media and advertisement sector on society needs to be productively harnessed," said Subinay Nandy, director of UNDP China.
"Commercial media is a major source of information for the general public with strong and persistent influences on people''s behavior and attitudes. They should be the main force in our fight against AIDS," said Ru Xiaomei, an official with the National Population and Family Planning Commission (NPFPC).
Stigma and discrimination have been significant obstacles to universal access to HIV prevention programs, treatment, care and support.
A survey conducted earlier this year in 12 universities in Beijing, considered to be some of the most enlightened in the country, showed that nearly a quarter of students would object to having HIV positive classmates, and four percent said HIV carriers should barred from jobs.
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