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UN calls upon more commercial media to reduce HIV stigma in China (2) |
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08:31, August 03, 2007 |
The survey shows China''s university students still consider it a "challenge" to shake hands with or embrace an HIV carrier. Once they finally do it, they regard it as a "breakthrough".
"Everyone is responsible for fighting AIDS. A company should not avoid its social responsibilities," said Tang Lixin, president of EPIN Media, which plays anti-AIDS ads for free on over 300 trains in China.
"We get from society, so we should give. We are good at public relations, so we start from here," said managing director Clair Rong of Clair PR, which has joined campaigns to fight AIDS.
"Young people listen to what MTV says," said Marilyn Zhu, director of MTV China, adding that the channel had already made several anti-AIDS advertisements airing for one minute everyday on prime time.
The HIV/AIDS awareness messages were not targeted enough and there was not enough media saturation, said Filip Noubel, country director for Internews Network, adding that media should bring in more humanity and personality to their anti-AIDS efforts.
[1] [2] [3]
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