What would you feel like if a middle aged woman dressed up like a 20-year- old girl and walked on the street elatedly?

Recently, a kind of so called "Moe" culture has risen quietly among urban women in Chongqing. They spend a lot of time dressing up in order to make themselves appear as young as teenage girls. They are not only proud of this, but also compete with each other.

The so-called "Moe", originated in Japan, and refers to the enthusiasm when readers see the beautiful girls in comics. Later, some girls began dressing up copying the girls in cartoons, and made themselves look like girls, some no more than 10-year-old.









"Moe girl" in the cartoon.

After sweeping Japan, this trend soon spread into China through the Internet. What's more, many posts and sites dedicated to discussing this "Moe" culture appeared on the Internet.

With this type of "Moe girl" becoming more popular, a lot of "Moe commodities" have mushroomed in the market, such as cat-ear shaped caps, cartoon backpacks and so on. As time goes on, the "Moe culture" expands.

By People's Daily Online