[Is China's post 80's generation savior of the Japanese economy ?]

A book, named "China's new people: the post 80's generation is the savior of the Japanese economy," believes that the most important factor in mastering the Chinese market is to understand the post 80's generation.

When analyzing the impact of China's post 80's generation on the Japanese economy, the book claims that the three major reasons for it are: mid-range Japanese products are mainly consumed by China's post 80's generation, this generation in China's rural areas possesses strong buying potential and that they have a similar culture to Japan's youth. [more]







[About China's post 80's generation]

Being the generation to witness China's strong economic boom, the Post-80s were often labeled as apathetic, selfish or money worshippers. They were portrayed as spoiled only children who did not care about others' feelings and could not handle things by themselves.

Crimes climb for 80s generation >>


[Survey results of the career of China’s “Post-'80 generation" released]

A report on a survey of the working situation of the "Post-'80 generation" showed that the "Post-'80 generation" is gradually entering the main strength of workforce, and has displayed their distinct characteristics in the workplace. Problems like lacking the will to endure hardship and work hard, changing jobs frequently and thinking his business below him are the "common problems" found in this particular generation.[more]


[China’s post-80s: the vexed generation?]



Born following the adoption of the reform and opening up policy in 1978, China's post-80s generation was always going to play an important role in the nation's development. As the country's economy and confidence has grown, so too have they.

Fast food, Hollywood movies and the Internet are a major part of their lives - they are connected and have their fingers on the world's pulse.[more]


[Complete new appraisal of the Post-80's generation after Wenchuan quake]

The tragic Wenchuan quake not only shook the earth, but presented a severe test for the Chinese and the entire country. During the massive tremors, the government's administrative level and its response and actions to breaking events, coupled with human nature and the national spirit, had survived a terrible ordeal. To our great delight, the Chinese people stood the tough test. In addition, the powerful quake shook our prejudice against China's Post-80's generation – the only-child generation born in and after the1980s. [more]


A volunteer from Sichuan University carries Lin Yang, 2, in his arms from a helicopter on May 21 last year after landing with evacuees to Chengdu, the capital of Sichuan province, following the May 12 earthquake in Wenchuan county. Xu Jingxing


[Post-80ers rise to occasion]

Prior to May 12, the post-80s generation was often considered selfish, cold and rebellious. Many young people also disliked their seniors, believing they were stubborn and rigid. [more]


['Spoiled generation' paves way for new age parenting]

A survey conducted by the China Youth Daily shows 58.3 percent of its respondents - 96.6 percent of whom were born after 1980 - believe they would become responsible parents. [more]

By People's Daily Online