Which entertainers and sports stars are you a fan of? Have you ever thought about the impact of the "fans" economy?
The consumption abilities of fans of the "Super Girl" television series shocked the market last year, which is when the public first began to take notice of these market forces.
"We just found a corner of the gold mine. We will dig deeper in the future," said Wang Jipeng, CEO of ifensi.com, a website for fans.
"The entertainment market has become one led by fans from the scale of fans, their consumption ability and the structure of the organization. ifensi.com will work harder to become the biggest platform for fans, with the aim of exploring the consumption of a large and stable group of fans."
Fan Writers Publishing Book Now
Mei Nong, a famous fan of Super Girl Li Yuchun, published a book about her idol recently selling for 23 yuan each.
"Professional writers can find new ways to promote themselves now," one fan said to Everyday Economy News. "Even though the writers are not fans, they could write them with fans and gain fame first, then do whatever they are supposed to do."
Fans Teams: Professional Operation
Since stars and shows need many fans, those pretending to be fans, or so-called "fake fans," are becoming popular now.
They are managed by professional companies.
According to one manager, the company contacts various participants and organizers of the show's programs. If customers pay money, the company can offer different services, such as holding a star's posters, shouting the star's name and posting love to the stars online. People can hardly tell they are not really fans at all.
ifensi.com: Control the Terminal
ifensi.com is no doubt a pioneer in exploring the fans market. Wang Jipeng said, "We have an advantage on the stars ad market and related wireless services."
"Pepsi, Coca-Cola and Nike have already put ads on our website. We have 70 employes now, it's predicted we will make a profit next year."
Source: CRI
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