SAN FRANCISCO, Sept. 28 (Xinhua) -- Apple Chief Executive Officer Tim Cook on Friday apologized for the maps glitch in the company's latest iOS 6 mobile operating system, recommending users to use maps alternatives from Apple's competitors.
In an open letter posted on Apple's website, Cook said Apple fell short on its commitment to make world-class products, noting that "we are extremely sorry for the frustration."
Cook reiterated that the more customers use Apple Maps the better it will get.
To address the issue, the Apple CEO recommended users to try options of downloading mapping apps like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on the home screen of their devices.
Analysts and industry watchers applauded Cook's apology and Apple's commitment to provide the best user experience as Apple never touted its competitors' services.
It is seen to be comparable to Apple's response to iPhone 4's antenna issues in 2010, when late Apple co-founder Steve Jobs held a rare press conference to address concerns about the smartphone.
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