The US-based software giant Microsoft Corp on Tuesday released Windows 8, its latest operating system, in Shanghai in a bid to give it the upper hand in competition with Apple Inc and warm up the world's largest PC and smartphone market.
After the 2009 debut of Windows 7, Apple's market capitalization surpassed Microsoft with the introduction of its mobile Internet operating system iOS and devices such as the iPad and iPhone.
"China is a big opportunity for us, and also a place many devices are developed, assembled, designed, and now, sold," Ralph Haupter, Microsoft vice-president and the company chairman and CEO in China, said at the preview event.
According to the company, the new application differs from previous ones in that it can be adapted not only to PCs, but also to mobile Internet devices such as tablet PCs and smartphones.
China has surpassed the United States to be the world's largest PC and smartphone market. More than 185 million smartphones are expected to be sold in China this year, and the figure is expected to climb to 290 million by 2017, according to the US-based IT research company International Data Corporation.
The research company also predicted that PC shipments in the country will reach around 70 million units and tablet PC shipments will reach 6.99 million units this year.
Steven Sinofsky, Windows president, pointed out that technology has changed dramatically since the release of Windows XP in 2001.
Now people are always connected to the Internet, and mobile Internet technology is "not just about files on your computer but the people around you".
The company will introduce Surface, its first Windows 8 tablet PC, to China on Friday.
It opened a new online store last Friday to allow Chinese customers to order the device.
One sign of the intense competition is that Apple was scheduled to release its latest 7-inch tablet PC iPad Mini in the US on Tuesday.
Yang Xu, president of Intel China, said Microsoft needs to develop more applications for Windows 8.
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