Edited and translated by Liang Jun, People's Daily Online
A report released by Morgan Stanley analyst Katie Huberty yesterday shows Apple may launch its iPhone Mini in China's market this summer and the price of a basic model is expected to sell for 330 U.S. dollars (around 2000 yuan).
Insiders said Apple's profits had begun to decline in China's market, Sumsung has much bigger share than Apple, so it is possible for Apple to launch low-priced iPhone in response to the current situation.
Yang Qun, the Warning Strategy PR chief analyst, said yesterday that from the second half of 2012, the “star” products of mobile phone market began to change; the previously popular iPhone gave way to Sumsung's Galaxy series. This might be because iPhone has only one product and the prices remain high, which means Apple does not aim at the mid and low-end market.
According to data released by Canalys, a U.S. market research firm, Samsung still leads China's intelligent mobile phone industry, with the market share by shipments accounting for 14 percent; Apple is ranked the sixth with 8 percent of the market share by shipments.
Market survey firm IResearch said the hot sales of mid-end smart phones is the main reason for Samsung's success in China.
Li Yang, marketing analyst of Shenzhen LGTD thinks that the main reason for the significant increase of global market share of home-made smart phone manufactures, including ZTE, Huawei, Lenovo and Coolpad, is that they introduced a variety of low-priced mobile phones (between 1,500 yuan and 2,000 yuan).
But iPhone suffered Samsung's "blocking" in China's high-end mobile phone market, so Apple may launch low-priced iPhone to regain the leading place in the market.
Read the Chinese version: 苹果或在中国推低价iPhone
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