|Di Renjie (L) and Li Yuanfang (R) (File photo)|
Recently, "Li Yuanfang", a character in a TV series named "Detective Di Renjie", becomes a hit on the Internet. In the TV series, Li was often asked by Di, "How do you see it, Yuanfang?" Then, the dialogues between them help advance the plot. Now, the casual pet phrase is used as many as 2.5 million times by netizens in a single day, according to statistics.
In fact, it is not the first popular sentence pattern on the Internet, many other types of prevalent network words include those evolved from the slogans of Vancl and lines of "The Legend of Concubine Zhen Huan".
The explosive spread of the sentence "How do you see it, Yuanfang?" again proved the vast power of the network transmission. The appearance of a buzzword on the Internet may be coincidental, but the transmission of numerous buzzwords has triggered a social and cultural phenomenon. It is more noteworthy that the prevalence is not a deliberate choice but by chance. Usually, everyone has known about it, except the one concerned.
The appearance of buzzwords is result from the conformity of netizens. If something is new and interesting enough, it will cause public attention. Especially on the Internet, everyone can be a disseminator promoting the "fission" of a popular element, and releasing energy beyond the reach of traditional media within a short period of time.
Source:Guangming Daily, author: Zhou Long.